It is not difficult to do so. k-matrix eM provides you an HTML opt-in form which you can put on your websites. When people visit your website and feel interested to know more about your company, products or services, they can simply sign up by filling in their email addresses. The addresses are then automatically imported into your account.

In additions, there are large scales of Exhibitions, Trade shows, conferences, etc throughout the year, catch the chance to exchange name cards with your potential customers, invite them to join your email list and then import their emails into k-matrix eM platform.

Yes, attachments/PDF can be added in the following way:

Firstly, upload your attachment to the Image folder, and then add a text link/download link (e.g. Click here to download) in the email content. It is much better to blast emails out with attachments in this way as it gets through corporate firewalls more easily.

Yes, for sure. Just “zip” your HTML files and then upload it to your k-matrix eM account. Your HTML file's texts and images will then be automatically inserted and displayed properly in the “Campaign Content” page. You can edit texts or adjust images right there.

A hard bounce is the failed delivery of an email due to a permanent reason, such as a non-existent email address, the domain name does not exist or there is a network problem on the recipient's end. Hard bounces indicate that the message should not be re-sent.

A soft bounce is the failed delivery of an email due to a non-permanent reason, such as a full mailbox or unavailable server. One of the most common causes for a soft bounce is a full mailbox. A soft bounce indicates that the sender should trying resending the email.

We recommend k-matrix eM users to add only small file size animated GIF. In general, most of the email clients do not support applications like Flash or movie files. If you add these applications in your email, most likely, ISP will block your email. It is a good practice to do a sample campaign and see if the animation is generally accepted by most email clients.

Consumer-Generated Media is what we concern the most. We cover most of the forums, blogs, newsgroups, discussion boards in Hong Kong, and expanding to Greater China region continuously.

At least 300,000 threads of data can be extracted from different CGM web contents every day; including online forums, blogs, newsgroups, discussion boards, etc.

Number of key words depends on different needs and packages. Key words are segmented by categories, brands, and industries. We can also propose some key words which are associated with your brand or organization.

CGM is a kind of media that originated from the posts made by consumers, with a form of online venue such as internet forums, blogs, newsgroups, discussion boards, etc. for consumers searching for others comments before they make decisions; or expressing their own point of views over an issue.

Digital PR is an inevitable trend for marketing industry, which is now very popular in Western countries.
k-matrix CI will assist you and your brand in the virtual world—Web 2.0; gathering as well as analyzing information according to your specific needs, and provides solutions (such as PST report) for your organization.

Pattern refers to the figure/arrangement of an event, whether and how would the topic being discussed repeatedly. Signal acts like an indicator; it changes as time goes; by integrating and comparing all sorts of data, analyses the effectiveness of every change. Trend is a range of measurements and statistics that to justify the direction of an event or issue within a community.

Accuracy is not a concrete judgment in this situation. The virtual online world is changing all the time, from every second and every moment; those intelligence are intangible and inconstant, what we are doing is to show our customers the facts that they want to know.

It depends on your needs. In most practices, we suggest customers to get a report weekly or monthly, it is easier and more obvious to monitor the changes in pattern, signal, and trend. Regarding customers needs, we can generate reports by years or even longer.

Sure. You can make any special requirement as your organization needs; such as providing pattern, signal, trend analysis; sentiment index, correlation index, etc. we will try our best to accomplish your wish.

We cover all traditional Chinese text-based contents, expanding into Simplified Chinese contents; and now continue on exploring the capture of punctuations, pictures and videos as a content to be monitored. We believe they are able to be monitored very soon.